Oxford Road is the largest audio media buying agency in the U.S., placing campaigns for brands like Shopify, DraftKings, and Mint Mobile across podcasts, radio, and streaming audio. Javier Aguayo, Director of Finance, oversees all reporting, budgeting, and analysis for the business, ensuring leadership has accurate and timely visibility as the organization scales.
When Spreadsheets Can’t Keep Up
Reporting at Oxford Road once lived entirely in Excel. Javier and his Senior Analyst exported data from NetSuite, maintained multiple mapping tables, and manually rebuilt leadership reports each month.
“Before Datarails, we were drowning in spreadsheets. Everything took forever, and nothing stayed consistent.”
Close packages took days, required multiple versions, and involved constant back-and-forth. Files lived in email threads, leadership struggled to interpret raw spreadsheets, and every new request meant starting over: downloading data again, rebuilding summaries, and rechecking formulas.
Budgeting and forecasting were equally manual. Each month required new exports, new mapping for new accounts, and fixing logic whenever the chart of accounts changed.
During their 2024 merger with Veritone One, a deal that transformed them into the world’s largest audio and podcast advertising agency, these limitations became even more obvious. Finance needed clean, consistent reporting for internal stakeholders and potential buyers, and their spreadsheet-driven workflow simply couldn’t support the scale or scrutiny required.
From Manual Work to Real-Time Reporting
Oxford Road turned to Datarails for its real-time NetSuite integration, customizable dashboards and reports, and full compatibility with Excel so the team could keep the familiar workflows they trusted, while eliminating the manual work behind them.
We were live in under a month. It was night and day compared to what we were doing before.
Javier AguayoDirector of Finance
With Datarails in place, the team built a complete close package almost immediately. Reports that once took days now come together in just a few hours, supported by clear visualizations that leadership could easily understand and act on.
Before, the close package took days of manual work. Now it takes just a few hours, and everyone finally understands the story behind the numbers.
The GL sync became the centerpiece of the new workflow. Javier set up a daily automated refresh, and he’s able to trigger an additional sync whenever last-minute entries hit NetSuite, ensuring that every report reflects the latest numbers.
It’s like magic. We sync, refresh the reports, and everything updates.
Budget-vs-actuals, client rankings, and month-over-month revenue trends now refresh automatically. Mapping new accounts, once a tedious monthly task, takes minutes. Javier no longer rebuilds logic when NetSuite changes, he simply refreshes the file and keeps working.
Scale, Speed, and Clarity
As Oxford Road continued to grow, including the merger that added more than 100 employees and expanded the scope of reporting, Datarails scaled effortlessly with the business. New users, new datasets, and new reporting needs plug in without rework. PowerPoint and Google Slides integrations let leadership collaborate on decks while keeping numbers tied to live data.
Once we shared the new reporting, everyone loved it. It was a real turning point for us.
Having all the data in one place allowed the team to spot trends and patterns that had been buried in spreadsheets. They discovered repeat customer patterns and used them to guide sales strategy and margin management. Dashboards offered real-time visibility, letting the team explore data across different periods and product lines with ease.
Everything is live and interactive. We can switch views, track trends over time, and drill down where needed. It’s really easy and flexible for the team to use.
Where Oxford Road Goes Next
Oxford Road continues to expand its use of Datarails, including the Budgeting Module and Datarails AI to generate deeper insight reports and accelerate forecasting.
Datarails is efficient, but more importantly, it makes our lives easier. It gives us control over our data in a way we didn’t have before.
Javier AguayoDirector of Finance
With Datarails as the backbone of its reporting process, Oxford Road now moves faster, analyzes deeper, and supports the business with numbers leadership can trust.
