Leading with Experience

Datarails is on a mission to fundamentally change how analytics are used within the finance function. Our executive team has spent a good few dozens of years in the corporate world and is all too familiar with the pain points that
finance professionals encounter.

That’s why our financial analytics platform was designed to empower finance professionals. Finally, the data-driven trend that’s changing how companies across industries manage their business has made its way to finance.

Datarails Leadership

Didi Gurfinkel

Co-Founder & CEO

Didi was previously a GM at Cisco. He has extensive senior management experience with a focus on growth and innovation. Didi oversees business, strategy and operations. He holds a B.Sc in economics and computer science, and an MBA in business management.

Eyal Cohen

Co-Founder & COO

Eyal is a serial entrepreneur with a strong background in product and general management. His previous startup, WalkMe, revolutionized the way visitors experience websites. He holds a B.Sc in industrial engineering, and an MBA in business management. As the COO at Datarails, Eyal guides product strategy, managing and aligning those efforts with marketing and sales.

Oded Har-Tal

Co-Founder & CTO

A technology enthusiast, Oded is an expert in algorithms and machine learning. Oded holds a B.Sc in mathematics and computer science, and an M.Sc in computer science. At datarails, Oded guides the development of the technical architecture of our innovative enterprise solution.

Adi Enoch

VP Human Resources

Adi focuses on the datarails’ organizational culture, including talent acquisition, building teams, managing career paths, implementing organizational business goals and keeping employees happy. She was educated at Tel Aviv University and brings a wealth of experience managing global HR teams at various companies.

Zviki Shimon


Zviki was previously CFO at CloudEndure (acquired by Amazon Web Services in 2019), and Israeli IT company Retalix (Public company traded in Nasdaq and TASE) acquired by NCR. Zviki holds a Certified Public Accountant (CPA) and masters in law (LLM)

Aviv Canaani

VP of Sales and Marketing

Aviv is a senior marketing executive. He has previously served as VP of Marketing at Workiz, the leading field service management software, and has also led B2B marketing teams at IBM and Natural Intelligence. Aviv did his MBA at Duke University and is currently teaching a course about “Startup Marketing” at Reichman University.

David Rosenberg

VP of Customer Success

David is a senior leader with more than 15 years of experience in data analytics and customer-facing leadership at companies including Keyrus, Allscripts, and Intel. His role as VP of customer success at datarails is focused on delighting customers at every stage of their journey.

Nataly Heineman

VP of Product

Nataly is a senior leader with more than 15 years of experience in FP&A and management roles at companies including HP and Intel. Her role as VP of product at datarails is focused on empowering our customers to navigate the complex world of financial insights and planning with ease and confidence. Nataly completed her MBA at Kellogg-Recanati and holds a B.Sc in Mathematics from Ben Gurion University.

Perry Yaqubovitz

VP of R&D

As VP of R&D, Perry works closely with Datarails’ CTO Office and Product Team. He has previously worked for many fast-growing companies, including LivePerson, as VP of R&D. He is also the founder of the Senior R&D Leaders Training Program and is a public speaker and commentator on R&D leadership.

Office locations

350 W 34th St

New York City

152 Derech Menachem Begin

Tel Aviv