Leading with Experience

Datarails is on a mission to fundamentally change how analytics are used within the finance function. Our executive team has spent a good few dozens of years in the corporate world and is all too familiar with the pain points that
finance professionals encounter.

That’s why our financial analytics platform was designed to empower finance professionals. Finally, the data-driven trend that’s changing how companies across industries manage their business has made its way to finance.

Datarails Leadership

Didi Gurfinkel

Co-Founder & CEO

Didi was previously a GM at Cisco. He has extensive senior management experience with a focus on growth and innovation. Didi oversees business, strategy and operations. He holds a B.Sc in economics and computer science, and an MBA in business management.

Eyal Cohen

Co-Founder & COO

Eyal is a serial entrepreneur with a strong background in product and general management. His previous startup, WalkMe, revolutionized the way visitors experience websites. He holds a B.Sc in industrial engineering, and an MBA in business management. As the COO at Datarails, Eyal guides product strategy, managing and aligning those efforts with marketing and sales.

Oded Har-Tal

Co-Founder & CTO

A technology enthusiast, Oded is an expert in algorithms and machine learning. Oded holds a B.Sc in mathematics and computer science, and an M.Sc in computer science. At datarails, Oded guides the development of the technical architecture of our innovative enterprise solution.

Adi Enoch

VP Human Resources

Adi focuses on the datarails’ organizational culture, including talent acquisition, building teams, managing career paths, implementing organizational business goals and keeping employees happy. She was educated at Tel Aviv University and brings a wealth of experience managing global HR teams at various companies.

Tal Goori

VP of Strategy

Tal is responsible for identifying and driving strategic growth opportunities for datarails. Tal holds a B.Sc in Computer Science and an Msc. in Information Systems engineering. In her previous roles over the past decade Tal led global customer success teams at Sizmek by Amazon and MediaMind (IPO 2011) and also established the customer success team at datarails as VP of Customer Success.

Yair Areli

Senior VP Global Sales

Yair spent the last decade at Sisense where he played a key role in building and developing Sisense’s US sales team. Yair joined at a pre-revenue stage and left when the company was well over $100M in ARR and was pivotal in their path to a tech unicorn. Yair also held various sales and GTM advisory positions with high growth Saas companies. Yair holds a BSC in Industrial engineering and an MBA in strategic management and entrepreneurship.

Zviki Shimon


Zviki was previously CFO at CloudEndure (acquired by Amazon Web Services in 2019), and Israeli IT company Retalix (Public company traded in Nasdaq and TASE) acquired by NCR. Zviki holds a Certified Public Accountant (CPA) and masters in law (LLM)

Aviv Canaani

VP of Marketing

Aviv is a senior marketing executive. He has previously served as VP of Marketing at Workiz, the leading field service management software, and has also led B2B marketing teams at IBM and Natural Intelligence. Aviv did his MBA at Duke University and is currently teaching a course about “Startup Marketing” at Reichman University.

Sergey Spivakov

VP of R&D

Sergey, is a seasoned computer science professional with more than a decade of software engineering management and technical expertise across sectors. At datarails, Sergey, the company’s first employee, has held positions including R&D Director, lead developer, team leader and manager, before being promoted to VP of R&D.

David Rosenberg

VP of Customer Success

David is a senior leader with more than 15 years of experience in data analytics and customer-facing leadership at companies including Keyrus, Allscripts, and Intel. His role as VP customer success at datarails is focused on delighting customers at every stage of their journey.

Office locations

1 Pennsylvania Plaza

New York City

2 Hashlosha St.

Tel Aviv