How to integrate Salesforce with FP&A [Finance Teams Guide]

Salesforce is one of the leading Customer Relationship Management (CRM) tools used by 90% of Fortune 500 companies. That’s why it’s so important that FP&A software integrates with the CRM giant to ensure that the entire business is working off the most accurate numbers.

This article will cover how Salesforce integrates with Datarails and how it can help you get even more out of the CRM tool.

How does a Salesforce and FP&A Integration work?

Salesforce integrates seamlessly with FP&A software, providing finance professionals with unified data and helping the company make the most accurate decisions. The integration creates a centralized data repository for operational and financial information, eliminating data silos and ensuring that all company members have access to a single source of truth. 

One director at a fast-growing online UK event company, which had all their client data in Salesforce, came to Datarails as they were experiencing rapid expansion from a handful of people to 75 people in two years. They could no longer have their data “floating around” as the board required robust figures.

“All of our client data sits in Salesforce but we are finding different figures in three places which then becomes out of date. It’s a manual thing for our finance team to pull reports, pull information together and it’s not always up to date because things change so quickly in the company.

“We have currently got two different numbers that mean different things going to separate systems that aren’t talking to each other. People are expected to update Salesforce based on budget changes, but they don’t update price based on changes. So again, it means you’ve got different figures in different places, muddying the water. As a  senior leadership reporting to a board level, we need to have a clear dashboard to say this is where this is what’s happening.”

Benefits of Salesforce and FP&A Integrations

1. Accurate forecasting: With Salesforce integration, finance teams gain the ability to incorporate sales and metrics into forecasting models, leading to more accurate projections and alignment between the financial plans and the sales targets.

2. Enhanced visibility: The integration provides a centralized view of data, allowing FP&A teams to effectively identify trends, opportunities, and potential risks. 

3. Streamline processes: Automating data reduces manual effort and eliminates the risk of error, improving overall efficiency. 

4. Improved collaboration: Integration fosters a shared understanding between sales metrics and financial KPIs, enabling teams to align goals, make informed decisions, and enhance collaboration.

5. Customizable models: Finance teams can use customizable dashboards to visualize and analyze financial data by integrating Salesforce.

As your business grows, the integration of FP&A software and Salesforce will provide the ultimate solution for data consolidation, visualization, and sales commission management.

Datarails and Salesforce integration

Datarails integrates with Salesforce easily, and this is how. In fact we have already set up this integration for hundreds of customers who have adopted our FP&A software. Datarails also integrates with other CRMs such as HubSpot, any ERPs such as Priority, or any HRIS tools. All in all Datarails has over 200 integrations. 

By leveraging Datarails’ FP&A software with Salesforce and other CRMs, our customers understand the bigger picture of everything going on in their industry. They can consolidate data into one system, predict and forecast more accurately, and act quickly on insights to stay ahead of the competition.